Do people usually come to you for advice and you have a positive impact on them? Do you see great potential in people and get frustrated when they don’t exercise that potential? Are you ready to create more personal and financial freedom? Have you envisioned getting certified as a coach or even launching your own coaching institute?

Clients are 80% more likely to attain goals with a trained and certified coach. Shekina’s company, Intercontinental Coaching Institute, is helping people across the country to get certified to coach and accredited to train coaches.

When girls win, we all win.

Empowering young women with healthy esteem and leadership skills enables them to unapologetically move in arenas commonly reserved for male leaders.

Do you have a passion for working with young women and girls?

Have you envisioned launching your own girls empowerment program in your city but don’t know where to start? Dr. Shekina’s B2F Girls is training women globally to empower girls.

Did you know that we invent excuses to fail? Did you also know that when we start before we’re ready, amazing things happen?

Covering relevant topics around women’s issues and discipline development, Dr. Shekina Moore delivers dynamic teachings, courses and trainings to move women from
point A to point Z.

She is helping women to move from stuck to fierce to formidable in any area of life!

She has been featured in many publications, TV and news programs, including Bravo TV, Foerbes, CW-22, WSB-TV 2 Atlanta, 108 Praise Radio, The Huffington Post, SHEEN, Connected Woman Magazine and Carolina STYLE Magazine, to name a few. She was also selected as a national semi-finalist for Proctor & Gamble’s My Black Is Beautiful Ambassador Search (2014) and is listed among the Who’s Who in Black Atlanta.

Pegged a Gender Advocate, Dr. Shekina Moore, believes developing discipline and healthy esteem in girls is the key to tapping into their leadership capacity.

She empowers audiences with her 5 Principles for F.I.E.R.C.E. Success. She has spoken out against gender oppression and disempowerment since 1992, penning her first published article, “Blocking Out the Gender Gap”, while a high school student. This article garnered the attention of the National Press for Women. She has also authored several girls empowerment books including:  Beautiful, Big-boned and Brown; Black Girls Hear: Untold Stories of the Marginalized, Unsafe & Unwelcomed; and co-author of When Dark Chocolate is Bittersweet: Controversy Within A Culture.

Dr. Shekina worked extensively in the school systems of North Carolina and it was during this time that Shekina began to notice that girls really did not have a voice. Too often, as she experienced, we fail to recognize girls for their invaluable contributions, placing too much emphasis on their physicality and not enough on their skills. One day while watching a documentary on girls her mission and person was awakened and she questioned where their voices were and who was standing up for our girls. Her questions soon turned to solutions.

Answering that call to empower girls, Dr. Shekina launched Fierce Girl Empowerment Movement, to inspire females to show up in their own lives that they may ignite those watching and taking notes. The Movement includes B2F Girls!™, a nationwide resource for women with a calling to mentor girls; and the Tween Star Awards™, a national recognition platform for girls who are showing up in various spheres of community, academia, innovation, philanthropy, character, entrepreneurship and athletics. She is also the visionary behind many empowerment events for women and girls–the Annual AuthenticiTea & Social, B2F Girls! Roundtable and B2F Girls! ZOOM Conference.

Her work in gender advocacy has been recognized by the GA House of Representatives, the White House, and The Huffington Post. Dr. Moore was also recognized by Girls World Marketing Group as one of 50 Empowering Women Who Empower Girls.

“I remember like yesterday the day fierce walked in the room of my heart. I began to eat, sleep, breathe, exude fierce. It was the day I decided to stop playing small and to take control of my life. People began to ask me what I was doing differently, to compliment me on my aura, to take notice when I entered the landscape. Awareness, action, intensity and consistency had finally started to show up in my life and there was nothing I could do to stop it from being evident. When you’re fierce, everyone knows it, and once you catch this fierce, there is no turning back. I look forward to hearing about the day fierce walked into your room. Much success to you. “

WOMEN

• 5 Principles of F.I.E.R.C.E. Success
• Blah to Fierce

GIRLS

• Smart is the New Pretty
• Navigating Leadership for Girls
• Media & Imaging of Girls: How to Discover Your Voice

YOUTH

• The Art of Code Switching
• Facing Your Greatest Competitor
• 5 Principles of F.I.E.R.C.E. Success -Youth Edition

A Certified Life, Youth, Parent and Image Coach–as well as a Certified and Licensed Educator and School Administrator–Shekina employs her depth of knowledge and experience to help both individuals and organizations to gain clarity and make an impact in their areas of influence.

Dr. Shekina Farr Moore earned her doctorate from North Carolina State University and holds her Superintendent, Principal and Teacher licenses in  North Carolina & Georgia.

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North Carolina Central University, 1999

North Carolina Central University, 2004

North Carolina State University, 2016

For a long time I did not have a voice and I held back my personality and kept myself in a box. I couldn’t help others in the box I was in. I had to personally develop. So, I made the investment in me. As Iyanla Vanzant would say, “I did the work!”